As digital continues to grow in importance, iHeartMedia is consolidating all its national advertising media into one group under Executive VP, National Digital Sales Jenna Craig, who is promoted to President of National Media. The new organizational structure puts the company’s National Networks Group – which includes Premiere Networks and Total Traffic & Weather Network (TTWN), and its Agency Partnerships team – under Craig’s oversight, along with her existing National Digital and Podcast organization.
President of National Sales Jeff Howard, a 23-year company vet, moves into a consulting role with the company.
The realignment means National Networks Group President Alan Korowitz, Strategic Partnerships Executive VP Scott Liss and Senior VPs Ethan Turner, Alex Kiernan, John Chianese and Rhonda Bitterman will now report to Craig as part of a new unified National Media organization.
Craig will continue to report to Carter Brokaw, who is promoted from President of Digital Revenue Strategy to Chief National and Digital Revenue Officer. Mary Pultorak, Executive VP of Operations for National Sales, will now report to Ann Marie Licata, Executive VP of Sales Operations for iHeartMedia.
In addition, the company’s National Verticals Group, led by President Adrienne Pabst and Executive VP John Karpinski, is renamed the Strategic Partners Group. The group remains organized around industry and marketing verticals and will be responsible for the company’s largest and most strategic national direct client relationships as well as developing new ones. The company’s MMS organization, led by Josh Becker, will now report directly to Karpinski.
In a memo to employees, iHeart Chairman and CEO Bob Pittman and President, COO and CFO Rich Bressler said the moves are intended to help monetize the company’s enormous reach and take advantage of its unified advertising platform. “Now that we’ve built out our ad tech capabilities, we have the only unified ad platform for broadcast radio, streaming, digital radio and podcasting,” they said in the memo. “Given this kind of enormous audience advantage and our unique advertising technology platform, we’re excited about the opportunity for this new structure to unlock the true revenue potential of iHeart.”