Public Media Venture Group (PMVG) and Distributed Media Lab (DML) enter into a new partnership to create state and regional digital news content syndication networks for local news organizations and public media stations.

The partnership builds on the recent pilot platform launched by non-comm news/talk KQED San Francisco using DML’s technology, which enables publishers to create embeddable digital content collections that can be shared across enabled news sites.

“New audience engagement and new revenue models are needed more than ever to sustain the journalistic mission of public media and local news,” KQED Senior VP of Digital Strategic Partnerships Tim Olson said in a release. “Combining the effort of local media companies and their audiences to share their content more widely is a strategy with immense potential to lift engagement and open up new fundraising opportunities.”

DML and PMVG, which is composed of 32 public media organizations, say they will identify and engage public and private media companies and nonprofit news organizations to lead state and regional syndication networks for distributing news stories.

“DML’s technology is uniquely designed to serve media organizations by empowering them to easily create their own syndication networks,” PMVG CEO Marc Hand commented. “This is about giving local news and public media companies the ability to control their own destiny with a truly innovative web technology platform and business model that will bring in expanded audiences and new sources of revenue.”

DML CEO David Gehring added, “We are very excited to work with PMVG given their track record for bringing to market new technology solutions that improve the business of journalism in general and public media in particular. I think the corporate sponsorship and donor revenue models that are traditional for public media can be extended to support local news media more broadly in the emerging web economy, and we’re very excited to support that trend.”